Hello to all. For those who have followed me since the beginning, thank you so much for your support. This will be my final installation of this blog on the redefinition of music education. Last week we talked about how to kick start your business in the most cost effective way possible. The term coined for this process is called Bootstrapping. In addition to finding cheap forms of advertising, easiest way to accomplish customer outreach, and becoming profitable, the one theme that was always mentioned throughout this entire experience was the influence of networking. They say knowledge is power, that can only take you so far in your career. More often not it is the people that you know that will help you get farther in life regardless of the the occupation or choices you make.
Throughout your entire career, even in music education, your personal brand is your most valuable asset where ever you go. This directly ties into the importance and presence of one’s social capital. This relates to someone’s personal social networks populated with people who willingly cooperate, exchange information, and build trusting relationships with each other. This network of connections, as interconnected as it may be, creates a flow for information that is crucial to your success and equally as important to everyone else’s in your network. Once you have those relationships, the most important thing you have to do is not burn those bridges that were already difficult to create in the first place.
For any musician, there is a key distinction between bonds, bridges, and linkages that need to be know about in order to prioritize and organize one’s network. bonds are the connections with family, friends, and others who have a similar cultural background. For example, people I have a bond bond with would be people from Russia or Boston because we are immersed and aware of our cultural intricacies. Bridges are the links that go further than simply sharing an identity. An example of this would be contacting someone from your high school graduating class to meet up and talk about business opportunities. Both you and the high school friend come from different backgrounds and cultures. Finally, linkages are the connections to people or groups regardless of their position in an organization, society or other community; basically anyone else that you know in your entire life. There is only one person who know how far to take each and every relationship with people in personal life or business life; that person is you. YOU are the one to control who knows about the information that you will be spreading for the mutual benefit of everyone involved. That is why making a good impression becoming extremely crucial to the operationalization of the business.
People say that first impressions are everything, well the first impression is just the start. It becomes the foundation of what you change, whether positively or negatively, your impression to be in your peers’ eyes. People should make a conscious effort and pay attention to the way they perceive others and how others view them. Keep your personal brand in check and make sure that you have the trustworthy people needed to reach your full potential for the business.